Saturday, 16 February 2013
THE MCCANNS AND THE MARR SHOW
I wonder what impact these television appearances have on their fundraising? I doubt it is anywhere near those heady days of the Summer of 2007.
I wonder also, if the Marr Show contacted them, or the other way around? They have a highly skilled publicity and marketing machine, so I would imagine the 'Madeleine' brand is constantly being promoted. They are trying to buy 'goodwill', unaware, that it is something that must be earned. I do not think they like it when people realise that they may be approaching the media, and not the other way around. I have seen the pair physically squirm if an interviewer mentions that the McCanns contacted them, as the impression they like to give is that they are much in demand, and sifting through offers. Its an old showbiz trick.
Attaching themselves to Levenson has been a boost for their publicity machine, but it comes with a double edged sword. The fact is, many viewers will switch off, on the basis of enough already. Their daughter is the most high profile missing child in the world, there are probably car stickers on the Mars Rover.
Unfortunately, other than the Dowlers, many of the hacking victims do not elicit our sympathy. Hugh Grant will always be linked with the seedy hooker episode and Charlotte Church was the original 'wild child' (though should add, I do like Charlotte). The Dowlers would have been the most sympathetic people to be the face of the Hacked Off campaign, but they do not seek publicity for themselves, and the idea of appearing regularly on the television probably appals them. The McCanns probably got the slot by default, and a lot of pressure from Gerry. The photograph of Gerry with Harriet Harman and another spoke volumes. To me it said, this is a man who gets what he demands, while others squirm.
The McCanns are demanding they we all believe them, and are mightily irked that some of us do not. I am sure we have all been in the position where we have caught someone in a lie. Be that a child, or a partner, or whoever. It usually ends with the other person begging over and over, for us to give them an opportunity to explain. I think this is where the McCanns find themselves, if they could only explain, everyone would like them again.
The Marr Show will probably have a higher audience this Sunday - appearances by the McCanns seems to have that effect. Unfortunately, much of the interest is no more than speculative curiosity, and indeed, its very likely that they will do more harm to the Hacked Off cause, than good, as we have seen from the letters pages of several media sources this week. The truth is we don't want the news hidden from us, and for many that surpasses any sympathy we may have for the parents of a missing child, who, on their own admission, left their very small children alone in a strange apartment.